This week’s trending, sponsored by Umpf, looks at some of the social media stories to feature in The Drum, including Twitter’s fifth birthday, the failure of most FTSE 100 companies to embrace the use of social media and how it is being used to get around the impending New York Times paywall.

This week’s guest commentator is Mark Garner, publisher of Manchester Confidential, who discusses the future of Twitter, which his company has only adopted in the recent months to strong results, and how they use it.

Also featured this week is the move of the head of the BBC News social media editor to Johnston Press and the delay in file sharing regulation, possibly up-to a year.