Golley Slater North has been appointed to manage the regional PR and stakeholder campaign for The Big Lunch 2011 throughout Yorkshire and Humberside, the North West and the North East.

The Big Lunch is an idea from the Eden Project and its aim is to get as many as the 61 million people in the UK as possible to have lunch with their neighbours.

The idea is that it will create a community spirit and stronger friendships. Celebrities including chef James Martin, actress Jill Halfpenny and former Atomic Kitten singer Liz McClaron have thrown their support behind it.

“Peter Stewart, the Eden Project's communication and campaign director, said: "Golley Slater’s recommendations combined big impact national PR, grass roots communications and, by using their network, exactly the sort of activity to bring the campaign to life across the UK’s nations and regions."