New firm The Turbo Drinks Company has appointed One Marketing Communications to handle its UK launch through PR and social media.

The bottled alcoholic drinks manufacturer has tasked One to promote its range, which includes Turbo Original, Turbo Green and Turbo Ice, using PR and social media.

One's head of PR Sarah Knight has previously worked with Turbo's managing director, Nigel Tarn, on Halewood drinks brands including Crabbie’s Alcoholic Ginger Beer, Tsing Tao and Lambrini.

Knight said: "The alcoholic drinks sector can today present a marketing challenge, but by looking at creative solutions relevant to the target audience we can have a lot of fun with the brand.

The Turbo Drinks Company launched Turbo Original, a 4% bottled drink made with naturally brewed British lager and alcoholic lemonade, at the start of 2011.

Its drinks are brewed and bottled in Cockermouth, Cumbria and sold across the UK in independent bars, clubs and restaurants.