Video: Watch new Specsavers TV ads
Specsavers is launching two short TV ads on Sunday to promote its special offer on varifocals. Watch them here.
The ads, 'Long Arms' and 'Lift', are aimed at people over the age of 45 and show the bizarre consequences faced by those who struggle to read their newspaper up close.
Both ads were conceived by Specsavers' in-house team and directed by Another Film Company's Jeff Stark.
Graham Daldry, creative director of Specsavers Creative, said: “These ads are a good example of how we can target ‘Should’ve’ to a specific message and market. Everyone over 45 knows that you either need longer arms or glasses."
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Comments
This stuff is soooooo gooooooooooooood I thought it must have been done by STV Creative!!!!!!!!!!!!!!!!!! (A wee joke for all the Scots readers out there in Drumland).
"Everyone over 45 knows that you either need longer arms or glasses."
Eh?
Whether or not they know that, the ideas are poor. Said it before, it's all or nothing with Specsavers. Either funny or utter crap.
agree. they generally swing between awful and brilliant. these are truly awful.
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