Cereal brand Kellogg’s has confirmed the appointment of Saatchi & Saatchi as its sustainability agency.

The brand has said that it has appointed Saatchi & Saatchi to develop its strategy around sustainability as well as the activation and internal engagement programmes across Europe.

“In recognition of the growing importance of sustainability as a driver for consumer and customer preference Kellogg has identified the need for best-in-class support in developing a sustainability communications framework for its brands. As a result, the Company has appointed Saatchi & Saatchi S as its sustainability marketing agency for an initial project of six months in Europe. Saatchi & Saatchi S is part of the Publicis Group and as such will work closely with our advertising agency Leo Burnett on matters related with sustainability communications,” explained a spokesperson for Kellogg’s.

Relationships with current advertising agencies such as Leo Burnett and Iris London are unaffected.