The President has always been a big fan of social media. Now it seem he is doubling up to make sure he gets re-elected in 2012

The homepage has a YouTube video for the launch, which features US citizens voicing their support for Obama. From this page, users can subscribe to his newsletter and can join his Facebook page.Right now he has more than 18 million fans on Facebook, his YouTube account has more than 203,000 subscribers and his Twitter account has more than 7 million followers.

Obama’s last presidential election campaign was notable for how it utilised the web and social media to gain support. His team ran several websites and social networking accounts, gaining a huge amount of online support. With the launch of his re-election campaign, his online and social media strategy will be closely scrutinised to see if it manages to gain the same momentum as his last campaign.

The new website site includes a list of online groups people can join to further support the campaign. Each group is aimed at a specific audience, such as the 'Florida Women for Obama' group.

Users can also create their own custom-made groups to gain supporters. Upcoming events are listed , there's a link to donate money and a link to volunteer for the campaign. You can purchase T-shirts and badges in an online store. The new-look website is a lot more minimalist than before which. The site’s new blog says this is because they wish to “start small - online and off - and develop something new in the coming weeks and months.”

“The idea is to improve upon what's worked for the past four years, scrap what hasn't, and build a campaign that reflects the thoughts and experiences of the supporters who've powered this movement,” the blog says.

Users are urged to comment and give feedback on the campaign and on Obama’s policies. The second blog entry is a tweet posted from Obama’s Twitter account. The user could have a bigger say in the direction of how Obama’s online campaign will grow.The homepage has a YouTube video for the launch, which features US citizens voicing their support for Obama. From this page, users can subscribe to his newsletter and can join his Facebook page. Laura O'Brien