Holiday brand Sandals has confirmed that it is working with Northampton-based marketing agency Milton Bayer.
The agency has been retained for creative strategy and production and is currently working on an outdoor and press advertising campaign. Sandals' media buying agency DDM is unaffected.
Emma Prineas, head of marketing at Sandals, said: “We’re keen to develop the Sandals brand experience in the UK as we head into our third decade of operations.
"We were impressed by Milton Bayer’s creative interpretation and tone of voice, as well as its efficient client-focussed approach."
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