A £1 million experiential campaign has been handed to Wand Agency to build awareness of the Peugeot 3008 Crossover model.

The appointment comes after a six-way-pitch, and will see the consumers engaged to try and out the technology offered by the vehicle through broadcast, extreme ambient, experiential, social and digital activity, with Wand working alongside Peugeot’s existing agencies to implement the campaign.

Ian Winton, managing director at Wand, explained: “The 3008 Crossover campaign includes all channels to market in a simple, cohesive way and will drive sales for Peugeot in a highly impactful and cost effective way. It’s great to cooperate with other agencies on the campaign to seamlessly deliver the creative idea.”

The campaign will begin on 7 May.

Wand also works with Bensons for Beds, Macdonald Hotels, J.P. Morgan and Schroder’s.