Norwegian glacial natural mineral water brand Isklar Water has refreshed its agency roster, appointing JPMH and Splendid Communications to launch a new brand positioning.

The six-figure integrated consumer campaign is to run across PR, digital and social media, with Splendid handling consumer PR brief and JPMH handling digital - both agencies having come through three-way pitch processes.

Aoife Burnell-Smith, marketing director at Isklar, said "Splendid and JPMH each really impressed us with a strategic approach and creativity that resonated perfectly with what the brand is all about. Their understanding of our target consumer and competitive insights convinced us that they were the right fit for Isklar."