Video: McArthurGlen takes to TV for the first time
Retail firm McArthurGlen is launching its first pan-European television campaign in its 15-year history.
The company, which operates 20 designer retail outlets across Europe, will run the awareness campaign in six languages.
The seven-figure campaign has already been screened in Italy and the UK ad debuts this week on Sky, ITV2, ITV3, Living, Five Digital and across regional ITV.
The TV ads will run for upto three weeks and will be backed by a print campaign in national and regional media and outdoor on billboards and buses.
Shaeren Mackenzie, marketing director at McArthurGlen, said: "The campaign will enable us to reach out to new audiences, targeting shoppers from York to Milan from Vienna to Athens and significantly increasing consumer awareness.”
New to The Drum
You will be sent a verification email. Click on the link in the email to post your comment.
Comments
Thought it was OK. The footage looked pretty aspirational, the soundtrack was pleasant but all somewhat spoiled by the awful typography and the brand identity they created in Word.
comments
Does anyone know the name of the song in this video? Been searching and can't seem to find it anywhere. Pls help!
comments
Truly truly terrible. It's like a Calvin Klein perfume ad from the early 90s. And the type is every bit as bad as anon 16.40 says. Also, come on, the message is really about cheap clothes no matter how you dress it up.
What a shocker.
Come on, let's be having you. Named and shamed for this one. As someone pointed out, it's like a perfume ad that's gone wrong - the actual words in the VO are truly terrible, I mean come on, 'Find your joy'. Ridiculous, ridiculous fare.
does anyone know tha name of this song??? please help me!!
Write Your Comment