A Bing search engine app has become Microsoft’s first launch for the iPad

Microsoft hopes that the app will offer a more attractive and intuitive alternative to searching using Safari or the Google Search app.

Free to download, the app’s visual identity resembles that of its computer couterpart and features categories such as Weather, News, Maps, Movies, Finance and Trends. The app also boasts voice search, powered by TellMe and previous searches or the homepage can be accessed when a search is completed.