Air travel brand British Airways has extended its relationships with advertising agencies Bartle Bogle and Hearty (BBH) and OgilvyOne.

The decision was made following an interview review by the airline, which saw it concluded that it retain BBH, which it has worked with since 2005, as its global advertising agency, and Ogilvy One as its digital and direct agency.

OgilvyOne, working with British Airways since 2008, will continue to provide loyalty and below-the-line activity. It will also continue to support the British Airways Executive Club and OnBusiness programmes, remaining its digital and direct agency within Europe, Africa and Asia Pacific.

Nigel Bogle, group chairman of BBH, said: “"British Airways is a unique business in a unique industry. It is emerging now from challenging times. The commitment they are showing to their agencies is a symptom of their growing confidence. Now is the time for British Airways to reassert what makes it different and better than the competition and we look forward to playing our part."