Church End Brewery turns to a bad rabbit for Easter ale
Church End Brewery turns to a bad rabbit for Easter ale
An Easter campaign to promote Church End Brewery dark ale features a less than friendly bunny rabbit.
The dark ale, Bad Rabbit, is the latest special edition from the brewery, with the campaign by Rees Bradley Hepburn featuring a rabbit that it a vandal, a thief and an arsonist.
Said someone from RBH in explaining the rationale behind the rabbit: “If he dishes out eggs, it's only to distract you while he nicks your wallet, makes off with your plasma screen and does something unspeakable on your daffodils.”
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Comments
What the f**k
These are just awful. Could someone please explain the creative.
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Funny creative. That's all folks.
served in pubs all through out 'chelmsley wood'
Ha Ha! Look everyone its a rabbit being bad. Chortle.
Sorry, just don't understand how a bunny with matches and a smouldering car or a crowbar with more jewels than would fit in the jewellery box works in any way, maybe I'm not the target CAMRA-type person. Funny? No, just no
the crowbar one looks the most convincing.
Just spotted the safety pin in the rabbit's ear in that one, welcome to 1978
Drink 9 pints and you'll go like a rabbit all night would have been a better ad
I like the way they couldn't think how the art direction on the infinite landscape could accomodate a wall (or they couldn't find a ueable stock shot more like) for the graffiti execution so they just ignored it. Genius!
That'll be the weeker one then.
get pissed then set stuff on fire...someone call the ASA...
No officer I wasn't driving drunk, someone stole my car and then torched it...
They make me laugh.
But for all the wrong reasons.
The safety pin is the worst offender.
Nice and quirky. Some people just over think these things (see below).
There is nothing to over-think. Not nice, not quirky, just awful.
quirky is just a nice word for shit.
This might have worked if they'd illustrated the rabbit like a gritty comic book character actually spray painting the wall. But this all looks wrong and utterly unbelievable. Missed opportunity. Anon 09.08 - agree the art direction is pretty bad.
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There's a really good idea lurking in there somewhere, but I bet the planner is disappointed with the odd execution/art direction - the finished work doesn't really deliver the message in the way they obviously hoped - maybe with the next few they can sharpen things up a bit and add some humor (also the pint looks like a take out coffee)
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