Moneysupermarket has enlisted Spellbound, the winning act from Britain's Got Talent 2010, to appear in its sponsorship idents for this year's series.

The troupe of 13 gymnasts from Middlesex will be shown getting into complex shapes, arranging themselves as a house and a car for example, to depict some of the products Moneysupermarket compares.

As part of the sponsorship Spellbound has also signed up to support Moneysupermarket's PR and social media efforts.

A Britain's Got Talent microsite has been set up on the Moneysupermarket websites offering fans behind the scenes clips of Spellbound in action and a competition to win show tickets.

Moneysupermarket marketing director David Osborne said: "Their gravity-defying routines are breath-taking and always leave people wanting more. We think their infectious enthusiasm and talent will provide us with a great platform to further build our brand awareness and market-leading position as well as entertaining the British public."

The TV and online campaign has been created by advertising agency Dare.