Watch Big's TV ad for Domino's Reggae Reggae Pizza
Domino's is launching a TV ad created by Big Communications to promote its new Reggae Reggae Pizza. Watch it here.
The 20-second spot features Levi Roots, the musician-turned-entrepreneur who tamed the BBC's Dragons' Den with his Reggae Reggae Sauce recipe.
Roots is shown relaxing on a Caribbean beach with a Domino's customer, before it is revealed that the scene is not quite as idylic as it appears.
The ad was written by creative team Craig Buzzel and Richard Davis and directed by BAFTA winner David C Kerr though the TV Production Office.
Simon Wallis, sales and marketing director at Domino's Pizza, said: "With such a well known sauce as Reggae Reggae and Levi’s larger than life, vibrant personality behind it, we’re sure it is going to be well received by both pizza lovers and Reggae Reggae sauce fans alike.”
New to The Drum
You will be sent a verification email. Click on the link in the email to post your comment.
Comments
Horrible.
Vile.
I think it tastes quite nice.
Jamaican me come up with great ads
This is better than Inception.
Does it have Jammin?
I actually quite liked this brand till I saw that. A salutary lesson to everyone who's built a brand from nothing: don't dash it all on the rocks by making sub-standard ads.
Oh dear...
Is the criticism here of the product of the ad itself. Can't speak for the pizza but have no issue with the advert.
15:03, you've just demonstrated how the Anonymous function can save a career.
Hilarious...yawn!
Truly average. And not really using the personality of Levi Roots particularly well either.
Write Your Comment