German brewer Beck’s is exhibiting eight of its most iconic labels in eight East London pubs as it celebrates 25 years of the Beck's art label.

The art labels symbolise Beck's independent thinking since 1874, when the brand first broke away from convention and packaged its beer in green bottles instead of the standard brown.

Labels from artists such as Tracey Emin and Jeff Koons are on show, while Beck's fans visiting the bars have the chance of winning limited edition prints. A Facebook page also allows fans to discover some of the amazing artists behind Beck's labels.