Chris Sheffield becomes managing director of Betfred.com
Chris Sheffield becomes managing director of Betfred.comTechnology entrepreneur Chris Sheffield has been appointed managing director of Betfred.com.
Sheffield is a former CEO of Million-2-1, the mobile gaming business acquired by IGT, and was CEO of web development business Eunite, which was bought by N Brown Group.
He will be responsible for the bookmaker's online gaming products - including sportsbook, casino, bingo, poker - and its mobile gaming products.
Betfred.com spokesman Mark Pearson said Sheffield had "very exciting plans" for mobile betting, poker and e-gaming.
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Comments
Perhaps he might do a first in the industry and reward existing customers rather than constantly offering deals to new customers!
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