Waitrose jumps on Easter and Royal fever with direct mail push
Waitrose jumps on Easter and Royal fever with direct mail pushWaitrose is running a direct mail campaign promoting its food and drink range for Easter.
The campaign, created by Kitcatt Nohr Digitas, is themed around celebration and suggests ways Waitrose shoppers can enjoy the Easter, Royal Wedding and May Bank Holidays.
One of its suggestions is to raise a toast to Will and Kate with a glass of Dvual-Leroy Premier Cru Champagne.
Neil Stead, direct marketing manager at Waitrose, said: "Easter might have been a long time coming, but when it does finally arrive, the combination of Bank Holidays and the Royal Wedding offers a unique opportunity for our customers to celebrate."
The mailer contains money-off vouchers to tempt recipients in-store.
New to The Drum
You will be sent a verification email. Click on the link in the email to post your comment.
Existing Users Sign In
More like this
- DMA says Royal Mail strike could cost DM industry £10m
- Samaritans to thank supporters in direct mail campaign
- Coca Cola tasks Jump with Euro 2008 promotion
- BB's Coffee and Muffins Jumps into kids marketing programme
- DMA responds to proposals to remove price restrictions on Royal Mail, potentially meaning a rise in postage costs
11/05/2012
Pitch news: Hertz, HTC, Smirnoff, LV=
Write Your Comment