New WKD flavour to launch with Big campaign
New WKD flavour to launch with Big campaignAlcopop brand WKD is launching a new limited edition flavour with an ad campaign from Big Communications.
WKD Original Vodka Purple will be promoted by TV, trade press and outdoor advertising from next month.
Leicester-based Big has also created point of sale and has helped the brand with its packaging and trade launch communications.
Big's CEO Dylan Bogg said: "It’s great to have a new variant in the WKD mix and we’ve really enjoyed being involved throughout the whole product development process.”
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WKD: We want to launch a new flavour but we don't have any cash.
AGENCY: No problem. Mix WKD Blue with WKD Red and hey presto - new WKD Purple.
WKD: Genius. Now, can you do us an ad campaign by tomorrow?
AGENCY: No problem. We'll get artwork to put a purple bottle on the WKD Red posters and change the word 'red' to 'purple' in the headline. Nobody will ever notice.
WKD: Genius.
AGENCY: We're just glad to have been a part of the whole process.
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