US Royal wedding social media buzz now outstripping Britain
US Royal wedding social media buzz now outstripping BritainAmerican based discourse of the upcoming marriage of Prince William and Catharine Middleton is now outstripping such natter in the UK, according to Nielsen.
The web analytics service has been analysing the social media “buzz” surrounding the event in the US, UK and Australia since the couple first announced their engagement.
The researchers noted that whilst in the UK the biggest generators of wedding content were digital forums such as Twitter, blogs and Facebook in the US the reverse was true with traditional media leading the way.
Overall the survey found that Royal wedding news coverage peaked in Australia at 0.1, shortly after the engagement was announced, the respective figures for the UK and US were 0.2 and 0.3%.
Those figures have been ramping up as the big day nears however with official British Monarchy social media feeds streaming the event live on YouTube, Twitter and Facebook.
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Would you say that greater use of Twitter in the UK shows signs of laziness or is it just that blogging and Facebook have more uptake in the US?
There have been several posts summarising social media use during the wedding including this insightful one by monitoring company Brandwatch: http://www.brandwatch.com/2011/05/social-media%E2%80%99s-favourite-royal...
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