Jammie Dodgers monkey around for new Toffee Dodgers launch
Jammie Dodgers has released its first TV ad in four years – featuring two monkey puppets – to launch a new range of Toffee Dodgers.
Created by VCCP the campaign is part of owners Burton's Foods £4.5m marketing investment in the brand and features the new line "Get Stuck In."
The new characters are introduced in a supermarket, each willing a mum to choose their flavour.
A "Choccie monkey" will be added to the campaign at a later date to promote a new Choccie Dodger.
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A bit scarey!
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