An outdoor advertising campaign featuring QR Codes for lingerie brand Freya has been developed by Rees Bradley Hepburn.

The 6-sheet campaign feature the codes which will allow smartphone users to line to the brand’s mobile site and enter a competition to win a year’s supply of lingerie or a set of swimwear.

Brilliant Media was the planning and buying company for the campaign and will also aim to build awareness of the Freya brand through social media.

Activity will run on Oxford Street in London for the next two weeks, as well as through digital escalator panels at Oxford Street Tube station, while the swimwear creative will roll out from 27 June.