Head First creates new Resident Evil campaign for Capcom
The new ad campaign for Resident Evil: The Mercenaries 3D - War On Horror has been released, created by Head First.
As well as the game trailer, Head First created a larger ‘War On Horror’ themed campaign for Capcom, including the key art, packaging, web campaign (to be released) and a Facebook game.
Head First director Dom Conlon said the campaign shows how advertising has changed for the agency.
“We aimed to engage with, and excite, the audience,” he said. “In other words, we just wanted to have fun which is what we hope fans of the game will want as well. It's a very different type of game on a very different type of console (Nintendo 3DS). We reckon that's worthy of some big thinking.”
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Not an original premise and very low budget. You'd imagine the Resident Evil Series could afford better than this.
That's some cracking acting there. I mean, wow.
Daniel Day Lewis stuff.
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Rob, it may be better than the 'average' game trailer, but that doesn't make it good.
This comparison was bound to happen, what with them both being survival horror games, but go and watch the Dead Island trailer (again) and tell me that this one isn't a bit naff.
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Love the massive axe surprise at the end! Well done to Dom and the team, the target audience will love it! Looking forward to seeing more from a quality agency.
sorry but i think it's a bit poor...
S'gash.
I am target audience, i own almost all their previous games, and it's poop.
Treat's its audience like zombies, frankly. The excellent Dead island trailer from Axis reminds us that people respond to intelligent work.
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