TV Licensing launches 'Whatever's easiest for you' campaign
The TV Licensing company is launching a new ad campaign to remind busy people about the different ways they can pay.
The BBC TV and radio trails aim to raise awarness of the TV Licensing website where people can 'quickly and easily' renew their licence.
The creative executions, which feature a voiceover from Peep Show actress Olivia Colman, include a spot showing a busy mum serving up the wrong food when trying to feed her baby and dog at the same time.
Peter Kirk, head of sales and marketing for TV Licensing at the BBC, said: "We’re aware how busy people are and want to help millions more discover it’s easy to renew their licence online at a time when it suits them best."
The radio spots will air from 28 May and, along with the TV ads, will run in bursts throughout 2011/12 with two creative executions in rotation.
The campaign was created by AMV BBDO and BBC Media with TV production handled by Red Bee Media.
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What breed is the dog? I have a rescue dog just like it and would love to know what it is . Reply to peterandjoan@blueyonder.co.uk Thanks
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