Former Mason Zimbler founder and managing director of Mubaloo, Mark Mason, has taken a share in a newly launched digital marketing firm.

The launch of Marketing Clout by former Mason Zimbler departmental heads Susie McFarland and Lucinda Brook offers search, social media, PR and email services, of which Mason will be executive director.

 “Content marketing is a relatively new field in terms of agency specialism. It’s a high growth area and we’re really confident in our proposition. Mark has a canny knack of spotting the next trend – Mubaloo is testament to that - and with his backing we’re looking forward to a bright future.” Explained Brook.