Ice cream brand Kelly's of Cornwall has launched new-look packaging created by brand design consultancy CHILLI UK.

Kelly's, which dates back to the late 1890s, wanted the new packaging to better differentiate between the flavours in its product range.

"The new design looks much fresher, while still keeping the traditional and recognisable Kelly's branding," said Nina Lumsden, brand manager for Kelly's.

Kelly's is launching the new packaging nationwide this month, when it will also be introducing a new Clotted Cream & Blackcurrants flavour.