McCann Erickson has teamed up with Aardman Digital to help launch LEGO’s new Ninjago toy brand.

The two companies worked together to develop a site takeover for the website of children’s television channel Nickelodeon.

The site makeover, which was launched last week aims to promote LEGO’s latest “theme” which features ninjas battling against an evil skeleton army.

The takeover aims to capture the adventures played out in the Ninjago products by asking Nickelodeon site visitors to use their mouse and wield a golden, flaming sword. The sword swings and chops with the movement of their mouse and enables users to slice chunks out of the live homepage.