University of Northampton appoints Engine Creative and Ad Connection
University of Northampton appoints Engine Creative and Ad ConnectionThe University of Northampton has appointed Engine Creative to handle its advertising and Ad Connection to oversee its media buying.
Following a tender exercise, the University has tasked Engine with its £120,000 advertising account, while the £700,000 media account will be handled by Ad Connection with the contract for both set to last two years.
17 offers were received for the advertising contract, while six were received for the media account.
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Comments
What some mistake surely!!!!!!! Shouldn't they have appointed 6 agencies to the roster for each? How can they expect to get good value if there's no fear? They'll never be taken seriously at the annual university awards dinner....fools.
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