Chris Beckles has joined McCann Manchester in the role of digital creative director.

Beckles joins the digital hub of the agency based in Manchester City Centre from FiveByFive Digital with the task of driving its overall digital strategy and creative output while working closely with the creative team in Prestbury.

Sue Little, chief executive of McCann Manchester said: “Chris is joining the agency at a very exciting time. The days of digital being regarded as a separate channel are a thing of the past.

“As consumers we continually morph between online and offline channels and the challenge we face is to ensure our clients can exist in both with a consistent and compelling story. I believe Chris’s experience and knowledge will enable us to take our digital output to new and exciting levels.

Chris Beckles added: “I’ve spent the last three years promoting existing and emerging technologies to optimise the engagement opportunities between brand and audience. McCann Manchester already has some impressive digital credentials in this area - my new role offers a great opportunity to develop on that.”

He will report to  executive creative director Dave Price and will replace Roy Hudsell in the role who has emigrated to Australia.