27 May 2011 - 2:03pm| by | 0 comments

Social media the most popular form of entertainment, study reveals

Social media the most popular form of entertainment, study revealsSocial media the most popular form of entertainment, study reveals

Social media has been found to be the only Entertainment platform that retains a steady level of high value entertainment in the UK (31%) and US (37%) research has found.

According to research by Edelman, the value consumers get from the entertainment industry has declined by 68%, with only 17% of respondents saying that the felt they received ‘very good’ or ‘excellent’ value, although almost a third did rate the entertainment value of social media very highly.

The study also found that 59% of people in the UK and 53% in the US spent more time on their laptops in the last year, while 49% of people in the UK and 52% in the US said that they spent more time on their mobile phones.

It was also found that over half of respondents (52%) would like to use a computer which would offer entertainment access, while nearly a third (30%) wanted to be able to access content on their mobile phones.

Also revealed was that one 4% of UK consumers and 3% of US consumers were positive about paywall services and that 45% of people in the IK and 57% in the US thought of social networking sites as entertainment.

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