New online photo frams retailer i-pic has appointed Zeus PR in the run up to its official launch,

Following a competitive pitch, Zeus will work to promote the personalised photo frame brand as "the first stop shop to frame your favourite moments and bring your image to life your very own designs".

“As a new brand launching an innovative product, we see the PR investment as crucial to raising awareness and generating an understanding of what the brand is all about and what we have to offer," said Phil Hopping, managing director of i-pic.

Zeus, which has offices in Manchester and Congleton, will work alongside Macclesfield agency Vibe, which is handling the digital presence and Warwickshire-based P-Tech, which is looking after SEO.