Arjowiggins Creative Papers launches a campaign based around the question “How will we leave our mark?”
The Blank Sheet Project was first conceived in 2010, when the management of Arjowiggins Creative Papers asked themselves and their staff, ‘if we started again; if we had a blank sheet of paper; if we put sustainability at the very top of the agenda; what would we do? How could we do things differently?’ and created the project from the responses.
From 1 June, there will be video releases on the website and on YouTube with the creatives talking about their work, starting with designer/typographer Neville Brody.
Jonathan Mitchell, business director of Arjowiggins Creative Papers said: “A Blank Sheet of Paper is a universal symbol for starting again without preconceived ideas.
“Through The Blank Sheet Project we would like to share our belief that creative thinking is a powerful force for change.”
Below is the teaser video for the project.
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