Kellogg's Krave launches Facebook game
Kellogg's Krave launches Facebook gameKellogg's cereal brand Krave has launched a 2D platform game on Facebook designed to appeal to young adults.
The Krave Krusader game, created by CMW, challenges players to collect chocolates while dodging obstacles. The more they get the higher they go on the leaderboards and they can also challenge friends.
Although it is only available on Facebook for now, the game will represent Kellogg's first foray into mobile gaming when it is launched as a mobile app next month.
The game will be supported by an on-pack promotion, as well as in-pack codes that will include further rewards. TV, cinema and online ad campaigns will also try to drive people to the Facebook game.
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'TV, cinema and online ad campaigns will also try to drive people to the Facebook game.'
A better use of the budgets might be to drive everyone to buy the cereal, rather than a small audience of people to play a poor man's computer game.
comments
Well said Anonymous Creative
like we need more cereals for children with added sugar - why do they bother?
Paul Foley - get back to work you minion
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