Promotional agency London & Partners has appointed Euro RSCG London to handle all PR during the international roll out of the company.

The agency was set up at the start of April to boost tourism and business growth, and attract major events.  It brings together the remits of Visit London, Think London and Study London.

Euro RSCG London, who won the position in a three way pitch, will be expected to support the company’s international roll out across USA, France, Germany, Spain, Italy, India and China.

London & Partners marketing communications director Martine Ainsworth-Wells said:
"We appointed Euro London PR as the best placed agency to communicate London's offering across business, tourism and education. 

“In addition to their strong global network, Euro London PR has experienced working with key stakeholders across our three business areas. 

“We look forward to working collaboratively to ensure London remains the first choice for visitors, investors and students.”

It was previously reported that London & Partners were looking for a PR agency to help increase visitors during the Olympics.