Event caterer Heritage Portfolio, opto-electronics firm Edinburgh Instruments, car dealership Alex J Noble & Son and Montrose Rope & Sail have all handed marketing contracts to theLane Agency.

The agency has been briefed to create a new brand identity and three websites for Edinburgh Intruments, while Heritage Portfolio has tasked theLane with raising the profile of its sub brands through social media and other creative services.

Ali Findlay, managing director, said: “These new client wins will enable us to showcase our broad range of skills and expertise. We are effectively modernising the marketing approach of some well-established businesses like Alex J Noble & Sons, for whom we have created a more digitally-focused marketing strategy, and Montrose Rope and Sail, which will benefit from some imaginative initiatives to strengthen its e-commerce capabilities and reinvigorate the 200 year old brand.”