Bauer to close radio station job sites
Bauer to close radio station job sitesBauer Media has announced that it is to close Workmoose – the business which provides job sites to a number of radio stations in its places portfolio.
According to company management, the sites, such as HallamFMjobs.co.uk and RadioCityJobs.co.uk will close by June 18th, as the operation is not commercially viable.
“Despite continued investment to improve and develop the business, it remains clear that Workmoose is not commercially viable and we have taken the reluctant decision to close the business,” said Bauer’s regional managing director for radio in Yorkshire, Tracy Eastwood.
“This was not a decision we came to easily, as we want every one of our brands to succeed.”
Workmoose started in 2008 and operated in the areas covered by one of Bauer’s local radio stations in the north of England, including Newcastle, Leeds, Sheffield, Manchester and Liverpool.
“Despite Workmoose becoming an established top tier recruitment portal, the external market still remains very challenging and the business cannot operate on its current cost base. I hope you will accept our apologies for any inconvenience this difficult decision may cause you,” Eastwood said.
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There does seem to be more portals than roles, the words "commercially viable" and "established top tier recruitment portal"are also interesting - versus sites such as TJ, Monster, Reed, Jobsite it would be a very hard job to make it work.
Does this mean that media backed jobsites dont work ? that you need to be a job specific provider working on SEO rather than media push ? i am Not sure - Jobsites are low income, high volume businesses and highly competitive. It is a shame that Bauer couldnt make it work.
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People don't go to radio station websites to look for a job - they go to enter competitions and see a photo of the brekky DJ. Entertainment 'brands' will always find it very hard to enter the classified market, because people don't identify them with that type of service (ref: stvjobs, The Sun trying to do 'recruitment 10+ years ago, etc.). Stick to your knitting and develop areas that relate to your brands - e.g. radio stations should sell music, concert tickets, merchandise, entertainment news subscriptions, etc. NOT jobs, homes, cars, etc. Give you punters what they expect from you.
Re the above comment on 'jobsites are low income' Tony - for who? they generate c.£350M+ a year!
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