Following its commissioning of internet series Mid-Morning Matters with Alan Partridge, Fosters has agreed a deal with comedy due Vic Reeves and Bob Mortimer for a new online series.

The series, Vic and Bob’s Afternoon Delights, which will begin from 4 July, will see the paid feature in a series of original sketches, which will air on weekdays throughout the month exclusively on the Foster’s comedy website.

The partnership was brokered by Naked Communications, which manages and develops the Foster’s comedy platform.

Gayle Harrison, marketing manager, Foster’s at Heineken UK said:  “We are genuinely excited by the prospect of a collaboration between Foster’s  and the unique comic phenomenon that has made  Vic Reeves and Bob Mortimer two of Britain’s  most admired  comedy actors over  the last two decades. The new partnership will enhance Foster’s reputation as a facilitator of top comedy and we know our core brand audience will enjoy  seeing Vic and Bob unearth more precious  ‘comedy gold’ moments ’ in the new series.”

The new partnership is part of the brand’s commitment to support comedy in order to engage consumers and build on the Fosters positioning.

The Mid-Morning with Alan Partridge series reviewed over 1 million views within three weeks when it was initially launched in November last year.