Former managing director of Yorkshire Television and director of regional sales at ITV, David Croft has joined The Mission Group and Robson Brown as a non-executive director.

Croft, who left his role as director of regional sales at ITV at the beginning of this year as it began a major overhaul of its commercial divisions, will join the Newcastle agency in an advisory capacity as it looks to decide on its service offering going forward.

Andrew Marwick, Managing Director of Robson Brown said: “We are delighted to have David on board.  His strategic input and broadcast experience will prove an invaluable asset to us and our clients and we look forward to building on the momentum gained in the first part of the year.”

Robson Brown became a part of the Mission Marketing Group at the end of 2010, when its assets were acquired by the group following the administration of the long running advertising agency.