Uffindell creates brand for new Transport for London scheme
Uffindell creates brand for new Transport for London scheme 
Uffindell has worked with Transport for London to create the brand identity for Source London, the capital's new electric car scheme.
The new branding will be placed on each of the 1300 charge points being installed across London and is already in use on the Source London website.
Gary Black, creative director at Uffindell, said: "As a new initiative with the potential to completely transform Londoners’ attitudes to travel and sow the seeds for a greener city, the Source London brand needed to be both approachable and instantly recognisable.
"We strived to create a distinctive brand identity that looked fresh, eye-catching and would make the brand relevant and accessible for the public."
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