Reed Specialist Recruitment has tasked McCann Interactive Birmingham to overhaul its website this summer.

Following a competitive pitch, McCann Interactive Birmingham has been appointed to redevelop the design and functionality of reedglobal.com, as well as install and extend an open source content management system.

The specialist recruitment site fulfils the needs of employers and jobseekers, and spans 17 countries including Australia, Hong Kong and Qatar.

Lewis Campbell, head of research & innovation at Reed, said of the appointment: “reedglobal.com plays a key strategic role in the continuing success of Reed and its international expansion. We were confident that McCann had the expertise, resolve and vision for this challenging redesign. Their performance, both at tender and engagement, has confirmed that they are a reliable partner for demanding digital projects.”