17 June 2011 - 11:03am| by | 3 comments

Hand-made brand identity for Edinburgh International Book Festival

Hand-made brand identity for Edinburgh International Book FestivalHand-made brand identity for Edinburgh International Book Festival
Hand-made brand identity for Edinburgh International Book Festival

For the second year running Tangent Graphic has created the identity for the Edinburgh International Book Festival.

The August festival will explore the concept that literature reflects trends and issues in wider society. This has led Tangent to come up with 'The World, in Words' hand-made visual identity.

The Glasgow agency created the colourful visual style by cutting sheets of acetate. Its design has been applied to a wide range of promotional materials including the 80-page listings brochure.

Tangent has also designed a visual style for the accompanying RBS Children's programme. It created origami animals, again made out of acetate, with help from Ricefield, the Chinese arts and cultural centre.

"Our solution is vibrant and immediate, but also flexible, which is really important given the varied formats it will be applied to," said Tangent director David Whyte.

Comments

Anonymous (not verified)
17 Jun 2011 - 14:43
Anonymous's picture

Saw this at the launch and really caught my eye. Great work guys.

17 Jun 2011 - 15:01
tom_mccrorie's picture
83
comments

Really nice and vibrant. Good stuff Tangent!

21 Jun 2011 - 10:19
psharp72's picture
2
comments

Great work guys.

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