French based Publicis Group has signed an agreement to take over Genedigi Group, one of China’s largest public relations and marketing communications companies.

Genedigi will keep its current name and will still be led by founder Xiao Jun and the current management team, but will be aligned with MSLGROUP - Publicis Group’s flagship specialty communications, public relations and events network.

Xiao Jun will report to Glenn Osaki, president of MSLGROUP Asia, under the deal, which makes MSLGROUP the largest public relations network in greater China.

Xiao Jun said: “At its core, this is a win-win partnership. MSLGROUP will provide a leading international network for our clients, and our joining will further enhance MSLGROUP’s capabilities and make it the true market leader in Greater China.”

Olivier Fleurot, CEO of MSLGROUP said: “We are honored to have Genedigi, one of China’s largest and most respected Chinese PR agencies, join the MSLGROUP family. This move reflects our commitment to offering clients solutions that are tailored to the Chinese market and to supporting fast-growing domestic industries.”