First Kitchens Direct campaign from The Market Creative rolls out
The first campaign created by The Market Creative since winning the £12m advertising account for HomeForm Group has been released, to promote a range of 30 German-made kitchens.
The campaign for Kitchens Direct will run across TV, press and online advertising, featuring the company’s new brand identity, which will aim to target a new, younger audience and includes the strapline ‘My Kitchen, My Choice, My Price.’
The TV advert will air across ITV, Channel 4 and Channel 5, featuring women sharing their ideas with their Kitchen Direct designer, and watching them come-to-life.
Sue Benson, managing director of The Market Creative, commented: “Research showed that one of the biggest motivators for consumers is the new Kitchens Direct unlimited choice positioning – there are literally thousands of combinations to select from once you incorporate door styles, worktops, handles, appliances and gadgets.
“The ‘My’ campaign resonates with the audience perfectly as it captures the spirit of individuality and personalisation that women are looking for and, with the guiding hand of a Kitchens Direct designer, they really can get a kitchen that’s – My Kitchen, My Choice, My Price.”
A new 2011 brochure, national press adverts, home interest press adverts and online advertising has also be created by the agency.
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Comments
Isn't this a rip off of Cheetham Bells Magnet stuff?
I'd say so.
So can they get the most expensive kitchen for £5 then?
That would be My Priceâ„¢.
My kitchen ad. My idea, not. My rip off
personalisation that women are looking for. Fuck me if a bloke said this mayhem would follow
Am I missing something? What are they ripping off? There's absolutely no idea in this whatsoever.
comments
More cowboys than a Randoph Scott movie.
My, my, my. Stick 'my' in front of any product and you got a top notch strategy for personalised product aimed at women. It the kitchen equivalent of the hoary strategic gemstone of "me time" when your flogging chocolate based confectionary solutions to the same audience.
That any one gets paid for this stuff amazes me.
This is like a kitchen brochure made into a TV ad.
Clueless.
Another stating the bleeding obvious campaign,ho's kitchen, turning a a mandatory into an added value brand statement.
Who's kitchen, who's choice who's price, would it be if not yours - the next door bloody neighbours?
"Hello Kitchen Direct, I'd like you to give me a kitchen that won't feel like mine, isn't my choice, and at a price I don't want to pay."
FFS
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This is really bad. Invisible wallpaper in a very competitive category. Presumably somewhere a client has spent money on this and considered it to be a sensible business investment!! A waste of time, money and effort
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