16% of consumers have made a purchase based on a marketing message to their smartphone
16% of consumers have made a purchase based on a marketing message toAn American survey has found that 16% of those surveyed have made a purchase based on a marketing message sent to their smartphone, with 55% of these based on marketing emails and 41% by text message.
Of those 16% who made a purchase, 55% have completed a purchase directly on their smartphone, 43% have completed a purchase on their computer, and 35% report purchasing in-store.
TheExactTarget survey also found that 69% of those questioned would choose to keep their smartphone over a tablet, and that 40% prefer it to their laptop. Of the teenagers questioned, 16% would take a smartphone over a car.
The survey, called Mobile Dependence Day, concluded that “The greater the mobile connectivity and reach for consumers, the better marketers will be able to use mobile platforms to drive the interactions that translate into sales opportunity – across both online and offline channels.”
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