The SEO contract for women’s fashion retailers Wallis has been awarded to digital marketing company Bigmouthmedia.

Bigmouthmedia will be expected to build on Wallis’s online performance and increase its customer base by increasing its search engine performance.

Beverley Imrie, head of ECommerce at Wallis / Arcadia group said: "We pride ourselves on understanding our customers in particular how and where they like to shop.

“Online forms a huge part of this picture and so it is essential that SEO holds a central role in our digital marketing strategy.

“Bigmouthmedia has a proven track record in the retail sector and has shown that it really understands our needs from day-to-day account management right up to being able to respond quickly to strategic and technological refinements.”