Ben Shaws launches new websites with The Individual Agency
Ben Shaws launches new websites with The Individual AgencyThe Individual Agency (TIA) has designed and developed two new websites for Cott Beverages-owned drinks brand, Ben Shaws.
TIA was commissioned to deliver two websites- one for consumers and one for the trade. The consumer website is now live, with the trade website to launch early this month.
The consumer website provides information on the history of Ben Shaws, its products, promotions, stockist information and ‘Ben’s blog’, which aims to keep consumers up-to-date with the latest news. The trade website will feature reasons on why to stock Ben Shaws, factual product information, sales support, a stockists finder and a question and answer page; ‘Ask Ben’.
Sundeep Gill, assistant brand manager at Cott Beverages, said: “We’re very excited about the development of the new Ben Shaws website, and really wanted to communicate the quality and heritage of the product, while providing the most relevant information, but ultimately encourage interaction with the brand.”
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Comments
What a shame it wasn't tested properly, can't stand drop down menu's that don't line up properly (homepage). So little company information too - did you know they used to have the largest canning plant in Europe - no neither will anyone else looking at the history page.
Why so harsh you may ask? I grew up with this brand, worked in their factory, watched it slowly slip away under various different owners.
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