Cider brand Thatchers has announced that it will be airing its People Who Care About Cider commercial nationally this summer, following its successful regional run during 2010.

The ad will be aired on Sky Sports and Sky News, Sky Comedy as well as Sky 1,2 and 3 during July and August.

It will also cover terrestrial channels including  ITV1 regions Granada and Yorkshire, alongside the core area of Central, West Country, West of England and Meridian, where the campaign has been running since April.

“This is heavyweight support for our flagship brand,” said managing director Martin Thatcher.

“With this additional investment we are now reaching a national audience through Sky channels, focussing in on male targeted programming. Over half of the UK can now see our Thatchers Gold commercial on ITV1.”

The commercial, which aims to show the heritage and care that Thatchers brings to its ciders, is also to be shown in 379 cinemas throughout the targeted areas over the key summer and holiday period.

48-sheet outdoor poster sites are being used to support the TV and cinema messages over the summer.