The Car Shop has awarded its £3.5m advertising account to McCann Erickson Birmingham, following a four-way-pitch which included incumbent JDA.

The account, thought to be the largest held by JDA, will now see McCanns tasked with delivering a fully integrated communications programme based around The Car Shop's new corporate identity, logo and website.

McCann Birmingham will also oversee ongoing creative work for TV and print advertising, while also handling media planning and buying.

Dean Lovett, CEO of McCann Erickson Birmingham, said: “We’re delighted to have been appointed to manage the rebranding of The Car Shop as well as the brand’s ongoing communications.

"It’s a credit to our ability to provide a fully integrated communications solution which covers everything from logo design to TV advertising production. It also reinforces our automotive and retail market understanding – which is becoming our fastest growing division.”

Jonathan Dunkley, group operations director at The Car Shop, added: “We can’t wait to put in place the new logo and corporate identity that McCanns are designing and follow it up in all our advertising communications.

"Throughout the pitch process only McCanns showed truly joined up thinking, convincing us they were able to come up with the perfect creative solution for The Car Shop and implement it across all media – going forward we’re confident our partnership with them will take the brand to exciting new levels.”