Find out what's in today's issue of The Drum magazine, which is hitting desks across the UK.

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News roundup

Five pages of news, creative work and commentary from the UK marketing industry over the last fortnight, all pulled together for you to digest in a new look.

Here's just a taster of what's in our next issue, out Friday 8 July:

Digital Review - Special Feature
This issue we also have a 40 page Digital Review featuring articles by: Realise, Rippleffect, Dog Digital, MadeByPi, Cahoona, Brightfire, Crab Creative, Code ComputerLove, Uber, Ware Anthony Rust, Intermarketing, Digital Window, Epiphany, Upsearch, WRM, Technophobia, Chunk, TDA, Coolpink, RBH, Freestyle Interactive, Cube Creative, Whitespace, Matmi and CTI.

News
Six pages of news digesting all the new appointments, pitches and campaign work from the regions.

Analysis & Agenda
This issue we speak to Love's Dave Palmer, Silicon Valley firm Wildfire Interactive's founder and Elmwood's Jonathan Sands on his OBE; We also analysis the move to disband the COI, the problems facing high street retailers, Caethnnes' Highlights and Google+.

Liquid Gold
Whisky - Uisge Beatha, or the water of life, as it is known - is in the midst of a renaissance, with exports growing at a remarkable rate. But that brings its own problems. Stand out. In a busy market it is often down to design to catch the eye of a consumer that is spoilt for choice. We talk to a host of designers that are specialists in this sector and hear from a number of whisky clients too about what their aims are from design.

Data As A Creative Tool
The relationship between creativity and science is one that has become more and more apparent as the creative industries becomes increasingly fuelled by technology. As digital innovation entwines with creative thinking, Line Digital teamed up with Edinburgh International Science Festival's Innovation Lab to explore this relationship further. Using stats from all of Edinburgh's famous Festivals, Line aimed to show how seemingly abstract information can be used creatively.

The Works
A look at some of the creative work to come from the regions over the past two weeks. Johnnie Walker, Cher Lloyd, Edinburgh Zoo and RSAMD all feature.

Online Media - the future is now
The way news is both reported and consumed has been fundamentally altered by the internet. As a result, media organisations are diverting investment and resources online, often to the detriment of the printed product. But what makes a successful online news site? And can printed news survive? The Drum asked these very question to a host of national digital news editors at the very first Online Media Awards.

A Brilliant Return
When Brilliant lost its biggest account - the £40m DFS business - rivals were quick to suggest that this was the beginning of the end for the UK's largest independent media house. When ASDA also ditched the agency shortly after, it looked like the writing was on the wall. However, Brilliant has survived, restructuring to bounce back. And bounce back it has... We speak to the boss Chris Broadbent

News Log
The news in brief. A digest of all the stories to feature online over the past two weeks, coded by sector, so you don't miss the headlines.

Last Word
Every issue of The Drum we will allow our guest bloggers to take over the last word section of the magazine to give them, well, the last word... This issue is reserved for former senior BBC exec Atholl Duncan and Grayling PR's Billy Partridge.

...And that's just one issue. Subscribe today and we will send you a copy of this week's issue as well as 24 more.

The Drum magazine distils the mass of news, comment and information across the marketing services sectors into a single intelligible and intelligent fortnightly package – keeping you abreast of important developments and opportunities.

A subscription to The Drum includes:

24 issues of the magazine mailed direct to your door. One delivered every fortnightFree creative awards supplementsFree copy of The Drum YearbookDesign, digital and regional reviews

What's more, only Drum subscribers receive free membership to the Marketing Industry Network – an exclusive online resource which gives you:

Exclusive invitations to industry networking events across the UKFREE training on a variety of marketing skills – worth up to £50FREE in-depth research – including white papers and analysis reportsFREE access to the Marketing Industry Network website – strengthening your own networkFREE listing in our online ‘Who’s Who’ – to raise your profile