IAS b2b Marketing is to stage its very own music festival, which will include Turin Brakes, The Sunshine Underground and Rook and the Ravens.

Taking place at the IAS Farm, the IAStival, will see employees at the agency organise the whole event, with the target of featuring over 30 live brands, and providing facilities for camping, food and entertainment for the agency’s staff, friends and family.

“IAS is recognised within the B2B industry as a pioneer for all things ground-breaking. We like to do things differently especially when it comes to our internal culture. By holding the first ever agency run festival we are upholding our controversial reputation,” said managing director Rob Morrice.

“As an agency we are always keen to take on a challenge, so why not go for the big one? The IAStival is set to go down in B2B marketing history, perhaps one day festival history.”